MIRJA MAREK

MARKETING __ made to matter

For over twenty years, I’ve been working with brands, communication, and campaigns – on both the agency and client side. I know both worlds well: their dynamics, their pressure, and the responsibility that comes with decisions and significant budgets.

I partner with established brands, manage complex projects, and take responsibility for marketing budgets at a meaningful scale. Always strategic and structured, with a clear belief: initiatives shouldn’t just look good – they need to create measurable impact.

My roots are in fashion and lifestyle, in the world of love brands – brands you don’t just recognize, but feel. I’m particularly drawn to situations that require courage: repositionings, challenging image questions, bold campaigns, ambitious timelines, and distinctive activations and formats that truly fit the brand – even when they’re not the easy option.

In collaboration, I’m clear, reliable, and pragmatic. I enjoy working with interdisciplinary teams, think in structured, solution-oriented ways, and bring my coaching experience into the process – helping to sharpen topics internally, open up perspectives, and support sound, sustainable decisions.

I’m supported by a curated team and a trusted network of experienced creatives.